Hirsch, Harold : Jews In Sports @ Virtual Museum

Hirsch, Harold

Harold U. Hirsch

Hirsch was a lineman for the University of Georgia at the turn of the century, then studied law at Columbia University and was special counsel for the Coca Cola Co. for over thirty years. The main building at the University of Georgia Law School is named Harold Hirsch Hall.

In the 1910s, Hirsch suggested to the Coke bottling company that they devise a distinct package for their product which would be uniquely Coca Cola, and near impossible to immitate. Thus, the Coke "ribbon" and lettering was born and cola competitors could no longer claim they sold Coke.

Birth and Death Dates:
b. October 19, 1881 - d. September 25, 1939

Career Highlights:
Hirsch, who attended Boys High School in Atlanta where he gained notoriety as an orator, enrolled at the University of Georgia in the fall of 1898. Because he was one of the few men in college who weighed more than 160 pounds, Hirsch was drafted to play center at Georgia, even though he had never participated in athletics before. Despite his limited talent, Hirsch played hard every day because he felt it was his duty. Georgia went 2-4-0 in 1900.

Atlanta, Georgia

Career Dates:
Hirsch played center at the University of Georgia in 1900.

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encyclopedia of JEWS in sports by Bernard Postal, Jesse Silver, and Roy Silver (New York: Bloch Publishing Co., 1965)

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